Client Overview
AlertForce is one of Australia's leading registered training organisations, delivering nationally recognised work health and safety courses to over 24,000 people per year. Operating across every state and territory with face-to-face, online, and blended delivery, their course catalogue spans asbestos awareness, silica training, white card, confined spaces, working at heights, and more. Established since 2006 and trusted by major organisations including Queensland Rail and Leighton Contractors, AlertForce had built a substantial online presence over many years. The challenge was improving it without disturbing what was already working.
Industry
- Education /
- Training /
- B2B
Services
- WordPress
Tools Used
The Challenge
AlertForce came to us with a site that had grown organically over many years into hundreds of pages of established content, with strong SEO rankings they couldn't afford to lose. Key challenges included:
- An ageing theme-based build that looked outdated and didn't reflect the authority of a nationally recognised training provider.
- Hundreds of pages of content and a complex URL structure that needed to be preserved exactly throughout the redevelopment to protect existing search rankings.
- A visual redesign was needed without restructuring the content or navigation that Google had indexed over years.
Our Approach
The brief was clear: improve the look and feel significantly while keeping the underlying content, structure, and URLs intact. Every decision was made with the existing SEO foundation in mind.
- Redeveloped the entire site in WordPress and Elementor, replacing the old theme-based build with a flexible, maintainable structure.
- Redesigned the visual layer across all page templates to modernise the site without altering content, headings, or URL structures.
- Carried all hundreds of pages through the redevelopment faithfully, ensuring nothing was lost, moved, or altered that could affect organic rankings.
The Solution
AlertForce now has a modern, professionally designed WordPress site that matches the scale and authority of the business, built on a solid foundation that protects the SEO value accumulated over nearly two decades. For established businesses with large, content-heavy sites that need a visual overhaul without the risk of losing hard-won search rankings, this project is a strong example of how to approach that challenge correctly.
All visuals used in these case studies are provided by our clients or their partners. All such images remain the property of their respective owners and may be subject to copyright.
Let's design, build, and grow your next big project.
Book a free 15-minute call – no hard sell, just a chance to see if working together makes sense.
