Client Overview
Minnessak is a London-based sustainable luxury bag brand making premium bags from upcycled materials including vintage Alpha Industries flight jackets, 20-year-old Italian leather, and waxed cotton. The name is Swedish for "keepsake," and the brand lives up to it, designing pieces built to last with sustainability at the core of everything they make. With a strong visual identity and an in-house design team, they came to CreativePixels to move from a brochure site to a full Shopify ecommerce store, bringing their Figma designs to life and getting their full product range live quickly.
Industry
- Fashion /
- Ecommerce /
- Retail
Services
- Shopify /
- Migrations
Tools Used
The Challenge
Minnessak were ready to sell online properly but needed to move fast without sacrificing the quality of the brand experience. Key challenges included:
- Transitioning from a brochure site to a fully functional Shopify store while preserving the premium feel the brand had already established.
- The client's in-house design team had produced detailed Figma designs that needed to be built out in Shopify with precision, working within an existing framework.
- A large product catalogue needed to be set up and inputted alongside the build, not as an afterthought.
Our Approach
Our role was to execute with precision on a brief that was already well defined, supporting the client's design team rather than leading the creative.
- Built the Shopify store within the existing framework, implementing the client's Figma designs faithfully across all pages and templates.
- Set up and inputted the full product catalogue in Shopify, ensuring every product was correctly configured, categorised, and ready to sell.
- Provided design support where needed during the build to refine details and ensure the finished site matched the intended visual direction.
The Solution
Minnessak launched with a Shopify store that accurately reflects their premium, sustainable brand and is built to scale. The collaboration model worked cleanly, with the client's design team leading the creative vision and CreativePixels handling the build and product setup. For brands with strong in-house design capability who need a reliable Shopify partner to bring their vision to life, this project is a good example of how that relationship can work.
All visuals used in these case studies are provided by our clients or their partners. All such images remain the property of their respective owners and may be subject to copyright.
Let's design, build, and grow your next big project.
Book a free 15-minute call no hard sell, just a chance to see if working together makes sense.
