Client Overview
Now Press Play is a UK EdTech company delivering immersive, curriculum-aligned audio adventures to primary schools across the country. Used by over 500 schools, 5,000 teachers, and 130,000 children from Nursery to Year 6, the platform uses storytelling and movement to deepen engagement, foster empathy, and boost academic performance. With a Bett finalist nomination, ERA finalist recognition, and HundrED global innovation status, Now Press Play is one of the most credible EdTech products in the UK primary sector. They came to CreativePixels to design a new website in Webflow that matched the ambition and quality of the product.
Industry
- Education /
- Technology /
- SaaS
Services
- Webflow /
- UI/UX Design
Tools Used
The Challenge
Now Press Play had a strong product and an exceptional track record but needed a website that could communicate the depth of their offering clearly to a busy school audience. Key challenges included:
- A complex product with multiple audience types, class teachers, school leaders, and SENDCOs, all needing to quickly understand what Now Press Play was and why it was relevant to them.
- Communicating an immersive, movement-based audio experience through a static website in a way that felt as engaging as the product itself.
- Representing the breadth of curriculum coverage across phases from Nursery to Year 6 without overwhelming visitors.
Our Approach
The design focused on making a rich, multi-layered product feel immediately accessible and inspiring to primary educators.
- Designed a Webflow site that led with the emotional impact of the product, using the language and imagery of storytelling and adventure to communicate the experience before explaining the mechanics.
- Structured the content around clear phase pathways so teachers could quickly navigate to what was relevant for their year group.
- Surfaced the social proof and impact data prominently, 97% teacher engagement rates, 89% academic performance support, award credentials, to give school decision-makers the confidence to trial.
The Solution
Now Press Play had a Webflow website that matched the imagination and credibility of the product it represented. Clear, emotionally engaging, and structured for a school audience that needs to act quickly on limited time. For EdTech and education businesses with a complex, multi-audience product, this project shows how considered design can make the difference between a visitor bouncing and a school booking a trial.
All visuals used in these case studies are provided by our clients or their partners. All such images remain the property of their respective owners and may be subject to copyright.
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