Client Overview
SmartSpaces is a Leeds-based premium garden room company designing and building bespoke outdoor spaces across the UK. From garden offices and gyms to corner rooms, dual builds, and fully bespoke structures, every SmartSpaces build is UK-manufactured, designed to client specification, and backed by a 10-year guarantee. With a strong reputation and a product range that sells itself visually, they came to CreativePixels for a website refresh and redevelopment to give their existing site the update it needed.
Industry
- Property Marketing /
- Home Improvement /
- Interiors and Furnishings
Services
- WordPress /
- UI/UX Design /
- Migrations /
- SEO
Tools Used
The Challenge
SmartSpaces had an established business and a quality product but a website that had fallen behind the standard of both. Key challenges included:
- An existing site that needed refreshing visually without losing the structure and content that was already working for them.
- A highly visual product that needed to be showcased more compellingly, with the quality of the builds front and centre for visitors arriving from search.
- Multiple conversion entry points, quote requests, site surveys, and brochure downloads, that needed to be clearly structured and prominent throughout.
Our Approach
The brief was a refresh and redevelopment rather than a ground-up rebuild, so we worked with what was there and elevated it.
- Refreshed the visual design across the site to better reflect the premium quality of the product, with improved layout, imagery handling, and page hierarchy.
- Redeveloped the site in WordPress and Elementor for a cleaner, more maintainable codebase going forward.
- Ensured all conversion pathways, quote forms, survey bookings, and brochure requests, were clearly visible and accessible throughout.
The Solution
SmartSpaces now has a website that better represents the quality and craftsmanship of the builds they deliver. A cleaner design, improved visual presentation, and clear conversion pathways give the business a stronger digital presence to support enquiries. For premium home improvement and trades businesses whose website has drifted behind the quality of the work they do, this project is a good example of what a considered refresh and redevelopment can achieve.
All visuals used in these case studies are provided by our clients or their partners. All such images remain the property of their respective owners and may be subject to copyright.
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