Client Overview
Varissa is an FCA-regulated independent finance brokerage based in Southampton, offering whole-market finance sourcing for businesses and individuals. With over 3,000 deals arranged across vehicle and asset finance, commercial and residential mortgages, business loans, factoring, and insurance, they pride themselves on transparency, independence, and a personal approach. They came to CreativePixels for a website redesign that would bring a much stronger visual design to a site that had fallen behind the quality of the service it represented.
Industry
- Financial Services /
- B2B
Services
- WordPress /
- UI/UX Design /
- Custom Forms
Tools Used
The Challenge
Varissa had an established, well-regarded business but a website that didn't reflect it. Key challenges included:
- An outdated design that didn't communicate the professionalism and credibility expected of an FCA-regulated finance brokerage.
- A broad service offering across business and personal finance that needed clear structure so visitors could quickly identify what was relevant to them.
- Business and personal finance applications required multi-step, conditional forms that could capture detailed client information cleanly without overwhelming the user.
Our Approach
The redesign focused on elevating the visual quality significantly while keeping the existing content structure intact and ensuring compliance requirements remained properly represented.
- Redesigned the site with a cleaner, more professional visual language appropriate for a regulated financial services business.
- Improved the layout and hierarchy across business and personal finance sections so different visitor types could navigate quickly to the right services.
- Built complex multi-step finance application forms using Fluent Forms, designed to capture detailed client requirements clearly and without friction while maintaining a professional user experience throughout.
The Solution
Varissa now has a website that matches the credibility and professionalism of the business behind it. A cleaner design, clearer structure, and properly built application forms give prospective clients the confidence a finance broker website needs to inspire. For financial services businesses and other regulated industries where trust is built before the first call, this project shows what a focused WordPress redesign can achieve.
All visuals used in these case studies are provided by our clients or their partners. All such images remain the property of their respective owners and may be subject to copyright.
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