AlertForce Website Redesign | WordPress SEO & Maintenance Support

Case Study

AlertForce

IndustryTraining / Compliance / E-learning

ServicesWebsite redesign, Elementor development, CRO landing pages, custom WordPress plugin, SEO migration, WordPress maintenance & growth

Tools Used

Client Overview

AlertForce is a leading provider of workplace health and safety training courses across Australia. Their website generated strong organic traffic and sales, but it was built on an old custom theme with outdated code. This limited flexibility, slowed performance, and made it difficult to scale their course offerings.

The Challenge

AlertForce needed to:

Modernise their outdated website without disrupting existing SEO rankings and sales.

Rebuild the custom course search tool into a scalable, easy-to-manage solution.

Improve page load speeds to enhance user experience and increase conversions.

Create a platform that could support new landing pages and future marketing campaigns.

Our Approach

We delivered a future-proof solution that balanced performance with long-term stability:

Redesign & Reskin: Built a modern, user-friendly design in Elementor with a focus on conversion-driven layouts.

Custom WordPress Plugin: Re-engineered the bespoke course search into a standalone plugin, giving full control and long-term maintainability.

SEO Protection: Preserved site architecture, content hierarchy, and metadata to ensure no loss in organic visibility.

Performance Hosting: Migrated to Rocket.net with FlyingPress for top-tier speed and reliability.

The Solution

The new AlertForce website is faster, easier to manage, and designed to convert. Learners now have an improved experience finding and booking courses, while the client benefits from a scalable system and ongoing maintenance to ensure reliability for the future.