Case Study
UNICEF
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IndustryNonprofit / Events / Charity
ServicesPrint design, event collateral, templated design system, brand alignment
Tools Used
Client Overview
UNICEF (UK), part of UNICEF’s global network, runs high-profile events and campaigns to raise awareness and funds for children in danger worldwide. Creative Pixels was brought in to design and produce the programme and collateral for their annual Halloween Ball — a flagship fundraising event attended by VIP guests, donors, and celebrities.
The Challenge
UNICEF needed printed materials that would not only look elegant for a prestigious event but also act as effective fundraising tools. The designs had to:
- Reflect the seriousness of UNICEF’s mission while matching the glamour of the Halloween Ball
- Appeal to high-profile guests and donors
- Clearly present auctions, raffles, and pledge opportunities
- Be flexible enough for future reuse and updates
Our Approach
We worked closely with the UNICEF UK events team, following a structured design process:
- Audit: Reviewed past event collateral to identify gaps and opportunities
- Design in Figma: Created a premium programme layout balancing storytelling with readability
- Collateral: Designed menus, pledge cards, and supporting pieces to guide donations
- Print Prep: Set up professional print specs for quality finish
The Solution
We delivered a high-quality printed programme, menu, and pledge card package that:
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