New Compass
Client Overview
New Compass, part of Teleqo Tech in the United States, develops advanced cloud-based software for data extraction and management. Their platform empowers teams to handle massive datasets with speed and precision, delivering seamless client experiences.
The Challenge
The previous New Compass website, built in Webflow, struggled to scale with the company’s growth. It lacked the flexibility and SEO optimisation needed to compete in the software industry. The design felt flat and didn’t capture the bold, modern identity of the brand. The goals were clear:
- Showcase their cutting-edge software solutions
- Improve performance and user experience
- Provide scalability for future growth
- Strengthen SEO and online visibility
Our Approach
Working closely with New Compass, Creative Pixels used a design-thinking process to define goals and create a user-focused experience. We:
- Mapped user journeys to highlight decision points
- Designed a dark, modern visual style in Figma
- Created wireframes and prototypes for early feedback
- Migrated the website from Webflow to WordPress + Elementor for flexibility and easier content management
The Solution
The redesigned website balances bold branding with functionality. Built in WordPress with Elementor, it gives the New Compass team full control while ensuring consistency across pages. We introduced subtle animations to add polish without slowing down performance. The design showcases the complexity of their software in an accessible, professional way - building trust with enterprise clients.
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