Client Overview
New Compass is a US-based SaaS company offering cloud-based LiDAR extraction and delivery software for mobile mapping professionals. Their two products, Ranger for cloud-based feature extraction and Pathfinder for web-based client visualisation, give mapping teams an end-to-end workflow entirely in the cloud. With a technically complex product aimed at a specialist B2B audience, they came to CreativePixels for a complete website redesign, ongoing SEO, and maintenance support to help them grow their presence and reach the right customers.
Industry
- Technology /
- SaaS /
- B2B
Services
- Maintenance /
- SEO /
- WordPress /
- UI/UX Design
Tools Used
The Challenge
Communicating a technically complex SaaS product clearly to a specialist audience is a distinct design and content challenge. Key issues included:
- An existing website that wasn't clearly explaining what the product did or why it mattered to the specific audience of mobile mapping professionals.
- Two distinct products with different use cases that needed separate, clear positioning without the site feeling fragmented.
- Limited organic visibility in a niche but competitive space with no active SEO strategy in place.
Our Approach
The redesign focused on making a technically complex product feel immediately clear and compelling, with the site structured to move the right visitors toward a demo or pricing enquiry.
- Redesigned the WordPress site with a clean, product-led layout that communicates the Ranger and Pathfinder value propositions clearly and distinctly.
- Structured dedicated product pages to give each tool its own space while reinforcing the integrated workflow story across the site.
- Implemented an ongoing SEO strategy targeting relevant search terms in the cloud mapping and LiDAR software space to grow organic visibility in the US market.
The Solution
New Compass now has a website that clearly communicates a sophisticated product to a specialist audience, backed by ongoing SEO and maintenance support. The redesign gives each product the clarity it needs to convert the right visitors, and the continued partnership means the site is kept performing as the business grows. For US and international B2B technology companies looking for a design and growth partner based in the UK, this project is a strong example of what that relationship looks like.
All visuals used in these case studies are provided by our clients or their partners. All such images remain the property of their respective owners and may be subject to copyright.
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