Client Overview
AYOA is an AI-powered mind mapping and productivity platform combining mind maps, task boards, whiteboards, and Gantt charts in one workspace. Ranked number one for mind mapping software by TechRadar in 2025, DSA approved, and used by thousands of learners, educators, and workplaces globally, AYOA is one of the UK's most established SaaS products in the productivity space. They came to CreativePixels in 2025 for a full website redesign to simplify the site, improve content structure, and bring everything together into a cleaner, more compelling digital experience.
Industry
- Technology /
- SaaS /
- Education
Services
- Maintenance /
- UI/UX Design /
- WordPress
Tools Used
The Challenge
AYOA had a feature-rich product with strong credentials but a website that had grown complex over time. Key challenges included:
- A content structure that had become difficult to navigate, making it harder for visitors to quickly understand what AYOA did and which version was right for them.
- Multiple audience segments including education, workplace, and assistive technology users, each needing clear, distinct pathways without the site feeling fragmented.
- A full migration was required alongside the redesign, preserving existing content and SEO value while rebuilding the structure from the ground up.
Our Approach
The redesign focused on simplification and clarity, making sure AYOA's considerable depth of features and use cases felt accessible rather than overwhelming.
- Restructured the information architecture to create clear pathways for each audience segment, education, workplace, and assistive technology, without fragmenting the overall site experience.
- Redesigned the content and page layouts to communicate the product's value more clearly, reducing friction between landing and signing up for a free trial.
- Migrated all existing content and pages into the new structure, preserving SEO foundations while delivering a significantly improved design.
The Solution
AYOA now has a website that matches the quality and ambition of the product it represents. A cleaner structure, clearer audience pathways, and more considered content make it easier for the right visitors to understand the product and take action. The ongoing ad hoc relationship means the site continues to evolve as AYOA grows. For established SaaS businesses with a complex product and multiple audience types, this project is a strong example of how a well-planned redesign and migration can simplify without losing depth.
All visuals used in these case studies are provided by our clients or their partners. All such images remain the property of their respective owners and may be subject to copyright.
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