Fultons Jewellery
Client Overview
Fultons Lakes Jewellery Works is a family-run jeweller based in Keswick, in the heart of the Lake District, Cumbria. Known for bespoke designs and handcrafted fine jewellery, they serve both local customers and online shoppers across the UK. Their website is a vital part of their e-commerce growth strategy.
The Challenge
When we began working with Fultons in 2021, their website was built using WPBakery and a generic theme. It was clunky, hard to edit, and not designed to scale for e-commerce. We initially maintained and supported that old site to keep it stable. At the same time, we planned a full rebuild to give Fultons the flexibility, speed, and management tools they needed.
- Manual and time-consuming stock management
- A rigid design that didn’t reflect their brand
- Slow performance impacting conversions and SEO rankings
- Lack of control over product and page updates
Our Approach
We worked with Fultons step by step to deliver a modern, high-performing solution:
- UX Audit: Reviewed the entire customer journey from browsing to checkout.
- Design: Crafted an elegant new look in Figma aligned with their luxury brand.
- Development: Rebuilt the site in WordPress + WooCommerce for full control.
- Performance: Hosted on Rocket.net and optimised with FlyingPress for fast load times.
The Solution
The new Fultons Jewellery website is elegant, fast, and built for e-commerce growth. It gives the team full control over their store, from stock management to layouts, without relying on developers for everyday updates. Our maintenance and growth service keeps the site secure, updated, and running smoothly during busy sales periods. Hosting on Rocket.net with FlyingPress ensures consistently high speeds and a frictionless shopping experience for customers across the UK.
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